Ruben Castillos
Tech · Home · Family · US-based
Parents trust a dad who’s in the thick of it.I create authentic, conversion-focused UGC about the tech, home, and family products we actually use, built to feel native on social and ready for organic or paid use.
15 years of experience helping keep families safe. Now, as a stay-at-home dad to two daughters, I use that perspective to create content parents can relate to and brands can use.Creator behind SAHD CEO™ · Married to my high school sweetheart, 21 years · My wife is available for couple & family campaigns
Selected UGC
Six examples of how I approach product storytelling, from direct-response creative to authentic family-driven content.
Only Loog is a paid brand collaboration. Other brands shown are products we use in real life.
“Be careful” is not a safety plan
Direct response with a problem-aware hook.
Made for my own app“A dream I let go”
Unboxing, first song, and my daughters playing on day one.
2.6K organic views · View on Instagram →“A color most parents miss”
A product insight turned into parent-focused content.
51.6K organic views · View on Instagram →“A security detail for my 13-year-old”
Tech made relevant to a real family use case.
3K organic views · View on Instagram →“The weekly fuel supply”
Everyday product content that feels like a real customer post.
1.6K organic views · View on Instagram →“Teaching my 13-year-old to drive”
A relatable dad story that a brand can live inside.
21.7K organic views · View on Instagram →More work
Checking every camera, lock, and window
2.6K organic views · View on Instagram →Creative range
Brand proof
Family storytelling + product integration, ending on a working discount code for my audience. See it in Selected UGC.
families have purchased the S.A.F.E. Game, the kids’ safety app I built and sell myself. I know how to explain a product to real customers, because I do it for my own.
- 2.7M+ views
- 97.9% from non-followers
- 275,665 interactions from 132,824 accounts
Straight from the @sahd.ceo Instagram Professional Dashboard, captured Oct 5, 2026. Full screenshots on request.
Work with me
UGC content
- Single UGC videos
- Multi-video packages
- Monthly retainers: fresh content every month
- Hook variations
- Product demos
- Talking-head testimonials
- Lifestyle & family storytelling
Usage
- Made for TikTok, Instagram Reels & YouTube Shorts (vertical 9:16)
- Organic social
- Paid advertising
- Extended usage
- Whitelisting / creator licensing, when applicable
Creator posting
- UGC + posting to @sahd.ceo
Turnaround
- Delivered within 5 business days
Creator details: Male, 42 (over 40) · Hispanic/Latino · Bilingual English/Spanish · Stay-at-home dad · Married 21 years · Two daughters, including a teen · US-based